About promotional codes

Promotional codes (likewise known every bit coupons or vouchers) offer a credit to an advertiser'south account. In that location's no style to inquire for a promotional code, but Google and our partners will occasionally give out promotional codes as part of specific offers.

This article explains the criteria for promotional codes and how they work with the various payment settings.

Offer criteria

Most offers require yous to come across certain criteria earlier the credit volition show up in your account, and they're typically for new advertisers with new accounts. Be certain to check the terms that came with your promotional code for details about your offer.

For example, we might have an introductory offer like "Spend $25, get $50." In order to go the $50 credit, you lot'll accept to enter the promo code on your Promotions folio within 14 days of creating your account and then get at least $25 worth of clicks in your account after entering the lawmaking. Afterwards spending $25, you'll then see the $50 credit appear in your account within 5 days.

Note

Nosotros only count the amount y'all spend afterwards entering the lawmaking. If yous spent $25 before entering the lawmaking, that amount won't count toward your offer.

In order to apply your credit, you'll also need to accept entered billing details in your account. Also, keep in mind that promotional credit is expert for advertizement simply. If yous cancel your account before spending the entire credit, the remaining remainder tin can't exist refunded.

Bank check the progress of your promotions

To run into how close you are to earning your credit, visit the Promotions page  in your account. It'due south updated every few hours. You'll be able to speedily check your progress and the status of any credit, and encounter your completed or expired promotions. Use the following steps to bank check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you'll run across all promotional codes added to your Google Ads account and the related amounts and statuses, including the following:
    • "Agile": Advantage associated with coupon has been granted.
    • "Redeemed: currently earning":  Coupon was successfully  redeemed, only  the spend requirement(i.east. "Spend $25, get $50") hasn't been met yet.
    • "Processing": Spend requirement (i.e. "Spend $25, get $50") has been met and our system is processing  the granted reward corporeality.
    • "Expired": Coupon expired afterward redemption and before spend requirement was met
    • "Invalidated":  Coupon was invalid/invalidated.

You lot can also bank check how much of your credit was already spent by viewing the "Spent from Promotion" column. This amount will be likewise reflected on the "Billing Summary" folio.

Check the progress of your accounts promotions from your manager account

You can check the progress and status of all promotions applied to the within your director business relationship. Utilise the post-obit steps to check the progress of your promotions:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon], and under "Billing," select Promotions.
  3. On the "Promotions" page, you lot'll run across all promotional codes added to the Google Ads account in your manager business relationship, including it'south corporeality and status (active coupons, completed coupons, expired coupons, etc).

Please note this is an informational report. Manager account users can't apply Promotions from the managing director business relationship level. To utilise a promotional code,  follow these steps at the account level.

How promotional codes work with different payment settings

Y'all tin pay your Google Ads costs manually (manual payments), automatically (automatic payments), or have a credit line (monthly invoicing). The setting you use affects how your promotional code will work. Here's what you lot'll need to know:

Automatic payments

If you're using automated payments, all you need to do is enter the code by its expiration date and starting time advertizement. After your account meets the requirements plant in the promotional material, the portion of the promo code spent will announced every bit a sub-line under the Active promotions department in the current calendar month's card on the Billing Summary page within about 5 days. For example, if the offer says that y'all need to spend $25 inside 30 days, you'll need to accrue at least $25 worth of clicks within 30 days earlier the credit will announced in your account.

Promotional credits can only be applied to future advertizing costs. Costs you accrue earlier you lot get a credit, besides equally costs you accumulate after yous use up all of your credit, will be charged to the payment method in your account.

Your ads will continue to run and accrue costs subsequently your promotional credit has been used up. As always with Google Ads, yous can stop advertising at any fourth dimension by pausing your campaigns. Paused campaigns won't accrue any actress costs.

Manual payments

If you're using transmission payments, you'll need to enter the code by its expiration engagement and and then meet the requirements mentioned in the promotional material. For example, if the offer says you need to spend $25 within xxx days, you lot'll demand to make a manual payment of at least $25 and also spend the $25 entirely by accruing enough clicks within 30 days. After spending the required amount, you'll encounter the portion of the promo code spent as a sub-line nether the "Agile promotions" department in the electric current month's card on the "Billing Summary" page within about 5 days.

It's a good thought to make an initial payment that'southward a little more than than the requirement, because Google Ads may cease serving your ads before the whole amount is spent. For instance, if the offer requires y'all to spend $25 and you make an initial payment of exactly $25, your account may never fully spend all $25 if your cost-per-click (CPC) is larger than the credit you have left. Allow's say your average CPC is $0.30. If you spend everything but $0.xx, that $0.20 may never become used up because your CPC is larger than the credit you take left.

The information about any active promotions volition be displayed under the "Active promotions" section of the month bill of fare in the "Billing Summary" page.

If there are promotions that are beingness spent during the electric current month, you'll meet the "Promotions" section on the correct hand panel of the opened month card.

Monthly invoicing

If you're on monthly invoicing, enter your lawmaking just afterward your account has been set up for invoicing. Then, later your account meets the requirements specified in the promotional material, the portion of the promo code spent will appear on the billing Transactions page, typically within 5 days. If you lot have more credit than you tin use during ane month, don't worry -- any unused promotional credit from one month will be rolled over to the next month.

Business relationship budgets

The credit provides additional ad without affecting your account budget.. For example, if you fix a budget of $200 and receive a promotion for $50, your ads will serve until you lot reach $250 spend just you'll be charged  the original $200 account budget amount, since the additional $l is covered by the credit.

If your budget ends earlier the credit is fully consumed, the remaining credit will carry over to the next budget you activate.

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