What It's Like to Be a Social Worker

November 23, 2021

10 Social Media Influencers to Know

People spend a lot of time on social media sites like Instagram, YouTube and Facebook. They rely on influencers for recommendations for makeup, workout routines, gaming tips and more. Check out these top 10 social media influencers and find out why millions of people love them.

Beauty Influencers

Huda Kattan is one of the biggest names in the beauty world. She started her own beauty empire, including the false eyelashes that helped launch her to fame when Kim Kardashian wore them. Nearly a decade after making her debut on Instagram and YouTube, she has millions of followers and a line of makeup sold in Sephora stores.

Manny Gutierrez is one of the handful of male beauty influencers on social media (though the presence of male beauty vloggers grows by the day). He started showing off his makeup skills on Instagram before filming tutorials on YouTube for his millions of followers.

Fitness Influencers

Rachel Brathen, also known as Yoga Girl, travels the world teaching yoga to the masses. She began making waves on social media in 2013 with her inspiring yoga posts, and quickly became a go-to girl for fitness inspiration.

Kayla Itsines is one of the most influential people in the fitness world and on the internet as a whole. Millions of women rely on her workout routines and recipes to lose weight, regain their health and get fit bodies.

Entertainment Influencers

Lele Pons made a name for herself on the now-defunct social media site Vine. She racked up billions of loops before the site shut down. Now she has millions of followers on YouTube who soak up all of the content she creates. Her popularity landed her a gig as a brand ambassador for CoverGirl.

Challenge videos are popular on YouTube, and Zach King loves to share them with his social media followers. He's also known for his optical illusion and magic trick videos.

Gaming Influencers

Dan Middleton, also known as DanTDM, is one of the biggest YouTubers around, even setting a world record in 2016 for most views on a dedicated Minecraft channel. He's known for making family-friendly gaming content, so people of all ages can follow him on social media.

PewDiePie is one of the biggest gaming influencers of all time. As of January 2019, he had more than 20 billion views on his channel and over 81 million subscribers.

Kids' Influencers

EvanTube started making videos when he was just six years old. With the help of his dad, young Evan makes family-friendly videos about toys, challenges, science experiments and more. Though he's now just a teenager, he puts out several high-quality videos per week.

Emma and Mila Stauffer are twin sisters whose funny, short videos have gone viral on Instagram and Facebook. The pair of toddlers are adorable and outgoing, and make people laugh with their parodies of adult gripes and woes. They've been alive for a shorter time than many people on this list have been influencing social media, but they're already making big names for themselves.

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